PTI and PMLN launched online store to sell party-branded items

The political parties PTI and PMLN have launched an online store to gain support and resources amid the general elections in 2024. They are implementing new online techniques to boost their election campaign and earn funds for the party.

Following the footsteps of Pakistan Tehreek-i-Insaf (PTI), the Pakistan Muslim League-Nawaz (PMLN) has launched its online store. They are selling party-branded items through e-commerce stores. As well as using it as a platform for their followers to express their support.

As Pakistan's February 8th general elections approach, major political parties are adopting innovative online strategies to garner support and resources. Following the lead of Pakistan Tehreek-e-Insaf (PTI), Pakistan Muslim League-Nawaz (PML-N) has launched its own online store,… pic.twitter.com/Nj3RTlSPHq
— The Express Tribune (@etribune) January 12, 2024

The official Twitter X handle of PMLN announced the launch of an online store with the appeal to action “Get Ready for Elections 2024 by showing your support for PMLN”.

It further stated that they are pleased to announce the official release of PMLN products on the official party website. They also urged supporters to buy PMLN t-shirts, mugs, badges, and hoodies.

Get ready for #Elections2024 and show your support for #PMLN!
We're excited to announce the official launch of PMLN merchandise at https://t.co/yAcE6lbWXw. Show your support and pride for PMLN by grabbing your brand-new t-shirts, caps, hoodies, mugs, badges, and more! #PMLNMerch… pic.twitter.com/ha7TLWv50F
— PMLN (@pmln_org) January 11, 2024

Initially, the PMLN store sold 13 items like clothing and mugs with slogans. It includes “Sher Ek Vari Fer” and “Mian Day Naary Waja Gy” etc.

However, the merchandise-focused approach of PMLN differs from the online fundraising strategy of PTI. PTI developed two websites pakistanbadlo.com and pakistanbadlo.ptioverseas.com, as an e-commerce store aimed at local and overseas Pakistanis.

They claimed to collect donations of more than 40 million PKR from local Pakistanis and 120,000 dollars from overseas Pakistanis through these platforms during the online telethon.

In less than 3 hours of fundraising in #PTIFundraisingTelethon, following figures have been raised:

Local Donations:
More than Rs. 40 Million
(https://t.co/6kamd8oxNz)

Overseas Donations:
More than $120,000
(https://t.co/8Noz6VjX0Q)

Pledges:
On top of the above mentioned…
— PTI (@PTIofficial) January 7, 2024

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These platforms are mainly concerned with seeking donations to finance campaign expenses. PTI is using various denomination cards ranging from Rs 500 to Rs 150,000.

The cards categorize contributions under headings such as “flags and outdoors,” polling agents,” and “online media campaigns.” It allows donors to see how their funds are being used.

The digital drive of both parties highlights the changing landscape of Pakistani politics, where internet involvement and resource mobilization are significant. So, it will be interesting to see how other parties use technology to interact with voters for the upcoming 2024 elections.