Apple announced that the Vision Pro mixed-reality headset would be available for sale in the US starting February 2, 2024. This is the company’s most expensive investment in more than a decade. It tries to take a share of the market that Meta Platforms largely dominated.
The headset is the company’s most important new product at $3,499 since the iPhone first came out in 2007. The company announced that pre-orders will begin at 5 a.m. Pacific Time (1300 GMT) on January 19.
Analysts appreciated the device’s advanced technology when it was first released in June of last year. It has a display on the outside that shows the user’s eyes to people outside the device.
As well as a new chip that Apple says will process sensor data in less time than a blink of an eye. The screen may used to browse the web, chat, and even watch movies with a quality better than a 4K TV.
But the Vision Pro always needs to be plugged into a power source. Unfortunately, due to its high cost, early adopters are likely to be rich users and tech fans. Analysts and investors think the product won’t make a big difference in sales and that only a few will buy the Apple Vision Pro headset even in the sale.
The headset will be put to the test in a market full of gadgets that haven’t caught on with customers yet. It will also put Apple directly in competition with Meta. The two companies have been at odds for years over things like user data and who controls developer platforms.
It costs three times as much as Meta’s most expensive mixed reality and virtual reality gear. The Meta’s top-of-the-line Quest Pro mixed reality device combines virtual reality with a live video feed of the real world. The headset itself has a battery life of about two hours. So you don’t need to use an extra battery pack.
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