LinkedIn to introduce TikTok-style video option

American-based app LinkedIn plans to introduce a TikTok-style video option to its platform which is in the testing phase now. LinkedIn is a professional networking platform worldwide with billions of users.

LinkedIn informed news organization Axios that it is testing the video option for users. A spokesperson for LinkedIn, Suzi Owens, stated they are testing new ways to help members more easily discover timely relevant videos on LinkedIn.

Users will see the video choice at the bottom of the navigation bar of LinkedIn. Meanwhile, a strategy director, Austin Null posted a screen recording of the new video option on his app. He stated that he had said earlier that once LinkedIn as a product catches up to the other platforms it is over.

However, LinkedIn video options will appear similar to TikTok’s feed and Instagram reels launched in 2020. Brendan Gahan is the co-founder and CEO of Creator Authority LinkedIn.

Creator Authority on LinkedIn refers to the influence and credibility of individuals or entities within their respective niches or industries. It is often associated with content creators, producing consistently valuable, relevant, and engaging content.

Brendan explained why LinkedIn planned to introduce a short-form vertical video feed (TikTok-style video). He said nearly 60% of social media use is video this year.

So, the TikTok-style vertical video format is also widespread. Hence, the LinkedIn video option may help the platform attract more established artists from other platforms to the LinkedIn. It will make cross-promotion easy.

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LinkedIn videos will enhance the platform usage for most of the user time. Advertisers will easily move their ad creative and ad dollars across platforms.

Brendan also told Axios that their connections are narrower, deeper, and more trusted having people with more than 1 million LinkedIn followers is unusual.

In brief, LinkedIn is investing money in vertical videos, hoping to bring creators closer together. It will increase user engagement and attract advertisers.