Apple to let iPhone users delete its App Store in Europe
Apple informed developers that it would let iPhone and iPad users in Europe delete its App Store and Safari browser. It applies to all users in the European Union (EU).
Apple strongly defended the App Store as an exclusive entry point for digital content on its well-known mobile devices for an extended period.
This move comes as the company is releasing its hold on devices in the EU due to historic new digital laws adopted by the union.
Apple stated users in the EU will be able to delete the App Store, Messages, Camera, Photos, and Safari apps. However, Apple users cannot delete their settings.
According to Apple, owners of iPads and iPhones can adjust the default settings for messaging, phone calls, browsers, etc. Browser engines are also constantly exposed to untrusted and potentially malicious content.
So, they have visibility into sensitive user data and are one of the most common attack vectors for malicious participants.
However, Apple will only allow developers to use alternate browser engines after they have fulfilled certain standards. Permissible developers will also have to follow several continuing privacy and security guidelines.
It will provide timely security updates to address new threats and vulnerabilities and keep consumers safe online. Previously, developers of apps had to use Apple’s payment method on the App Store whereby the tech giant received a cut of sales.
It is significant to note that Apple will let iPhone and iPad users delete its App Store by the end of this year. This move will save it from avoiding a large fine under the DMA of the European Union.
DMA refers to the Direct Marketing Act. EU accused Apple of violating the DMA as it prevented developers from directly accessing customers for alternate offers and content.
According to media reports, Alphabet-owned Google paid Apple $20 billion in 2022 to become the default search engine on Safari. However, a DMA violation may result in a 10 percent fine on worldwide Apple earnings.
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